Week 1 - Kick-off and vision

Get to know each other and get an idea of ​​the working method during the program. Describe the positive change you want to achieve in your market, this forms your foundation during the program.

Please note: sessions 1, 5 and 10 will take place live on location. The other sessions will be online. 

Week 2 - Customer: Problem discovery

Test by conducting customer conversations whether you have a clear picture of your first customers and what customer problem they have.

Product: Intellectual Property (separate appointment)

Identify intellectual property opportunities and risks for your start-up.

Week 3 - Customer: problem validation

Share the progress of your market exploration, make the customer problem more specific and validate it with potential customers.

Week 4 - Product: Solution validation

Make a demo of your solution and test it with potential customers.

Week 5 - Business model: Front

Present your findings and conclusions, refine your assumptions about your sales channels, customer relationships and revenue model and test them with customers.

Please note: sessions 1, 5 and 10 will take place live on location. The other sessions will be online. 

Week 6 - Business model: Back

Provide insight into which activities, resources and partners are needed and how you control costs to make the business model profitable.

Week 7 - Team

Check whether your team's activities are in balance with the life stage of your start-up and gain insight into your team's priorities.

Week 8 - Money: Funding Need

Map out your funding needs and draw up an operating and liquidity investment budget.

Week 9 - Money: Funding Strategy

Determine your funding strategy and prepare a financing application. Time follows (one on one).

Week 10 - Closing

Present your Pitch Deck and share your insights with the other participants.

Please note: sessions 1, 5 and 10 will take place live on location. The other sessions will be online.