The trade mission to San Francisco was rated with an average of 8.2 in 2022. Of the 120+ delegation members, 88% indicated that they would like to participate again in 2023. The reasons for participating are varied:
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The trade mission brings together public and private stakeholders from the Netherlands and facilitates mutual acquaintance, knowledge sharing and collaboration;
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The Netherlands Pavilion gives companies a lot of exposure and the opportunity to generate business leads;
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Delegates gain a lot of knowledge about the cybersecurity industry and the latest (technical and commercial) developments;
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The mission program provides participants with insights into business opportunities for cybersecurity companies in North America;
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Thanks to the many networking opportunities participants come into contact with important stakeholders and potential customers;
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The trade mission generates a lot of attention for the Netherlands as a frontrunner in Europe in the field of cybersecurity.