This horticultural fact-finding tour to the East coast of the United States brings together Dutch and American companies, public organizations, and knowledge partners to explore opportunities in one of the world’s most dynamic innovation ecosystems. Through a focused two‑day program in Pennsylvania and Lancaster, participants gain direct exposure to practical applications, policy directions, and collaborative pathways that can accelerate international growth and help create long‑term partnerships.

The mission aims to: 

• Build on the momentum of the Greentech Exhibition;

• Provide broad insights into the state of the horticultural sector and innovation ecosystem of the US East coast;

• Identify market opportunities for Dutch innovation and technology;

• Strengthen public‑private collaboration between the US and the Netherlands;

• Build sustainable relationships with regional governments, research institutions, and other companies.

By the end of the mission, participants will have:

• New contacts across public and private sectors;

• A clearer view of market opportunities and regional dynamics;

• Foundations for collaborative projects, pilots, or positioning activities;

• Strengthened ties between the Dutch and US innovation ecosystems.

For whom is this mission:

• Companies working in innovation, technology, sustainability, digitalization, AI, related to Horticulture
• Public‑sector organizations and cluster networks;
• Knowledge institutions and research groups;
• Startups and scale‑ups exploring North American market entry.

General

Dates:
20–22 September 2026

Location:
Pennsylvania, United States

Registration deadline:
06 July 2026

Participation Costs

• €495 for the first participant
• €250 for each additional participant

Participation fees do not include travel, accommodation, entree ticket for Greentech or VAT.

Participation & Selection Process
Participation is limited to a maximum of 15 delegation members.

In case of oversubscription, participants will be selected based on ensuring a balanced and representative delegation.

Travel & Accomodation

Travel and accommodation expenses, out-of-pocket costs, and any additional expenses (including insurance) are the responsibility of the participant.